Resume

Kai Hirota

Experience

Intuit Product Management Case Competition
Product Management / UX Design

Santa Clara, CA
Sep 2017

  • Challenge: Design a tool that empowers Quickbooks users in some aspect of their business.
  • Formed a cross-functional team and collaborated with software engineers from research to prototype.
  • Asked “How might we..” and developed personas to stay focused on the user experience and pain points.
  • Analyzed existing features, user demographics, reviews, and use cases to uncover new opportunities.
  • Conducted user research and interviews to discover expressed and unexpressed needs or pain points.
  • Designed a prototype to visualize and demonstrate the product concept.

Delta Sigma Pi
Vice President of Professional Development

Santa Clara, CA
May 2017 – Jan 2018

  • Responsible for creating opportunities that catalyze the professional development of the members.
  • Organized networking events and talks with venture capitalists.
  • Organized two workshops with two Big 4 accounting firms.
  • Organized a visit to Facebook HQ and a meeting with the VP of Growth.
  • Gave weekly informative talks about emerging technology, current events, job hunting and interview tips, and so on.

AKQA
Digital Manager Intern

Tokyo, Japan
Jun 2017 – Sep 2017

AKQA is a digital agency that specializes in interactive and digital marketing. This includes interactive experiences and customer relationship management; e-commerce and technology services; media, search and analytics; interface design; and content creation and distribution. AKQA is the most awarded digital agency in the world.

  • Conducted consumer and market research for developing creative brand strategies.
  • Translated client briefs into campaign ideas and strategies to propose at ideation sessions.
  • Analyzed campaign performances and various metrics using native and third-party analytics tools.
  • Visualized key metrics and data trends, and designed campaign performance reports for clients.
  • Worked in a cross-functional team and assisted the execution of a large integrated marketing campaign for Nike Japan. 

$5 Startup Project
Project Management / Marketing

Santa Clara, CA
May 2017

  • A group project in MGMT 164 – Introduction to Entrepreneurship class by Professor Robert Eberhart.
  • Using the $5 seed investment, student groups compete to raise the most money in 1 week.
  • Achieved the highest margin among groups by pursuing operational and logistical efficiency.
  • Marketed effectively by turning bit.ly URLs into Snap codes and placing them strategically across campus and social media.
  • Won the first place and brought in the highest profit of $400.

Humans of Foothill
Founder / Photography / Marketing

Los Altos Hills, CA
Sep 2014 – Apr 2016

  • Replicated Humans of New York in Foothill College to foster a sense of community, belonging, and pride.
  • Recorded an average of 1,000 audiences per week, with a maximum of 2,788 audiences in one week.
  • Responsible for creating all of the marketing elements, such as the logos, decals, flyers, and the photographs.
  • Promote the Facebook page effectively by distributing eye-catching decals and flyers around the campus.
  • Improved marketing effectiveness by utilizing analytics to monitor user behavior, click-through, unique visitors, etc.

Japan Society of Northern California
Program Intern

San Francisco, CA
Jan 2015 – Nov 2015

  • Involved in executing the two annual fundraisers “Japan-U.S. Innovation Awards” and “’Award of Honor’ Gala.”
  • Played an integral role by applying knowledge gained from experiences in hospitality and customer service. 
  • Served as the bridge between Japan Society and Silicon Valley Japanese Student Association. 
  • Minimized cost of labor for Japan Society by recruiting international students as volunteers.
  • Provided International students from Japan with volunteer opportunities and exposure to the business world.

Silicon Valley Japanese Student Association
Founder / President

SF Bay Area, CA
Dec 2014 – Jul 2015

  • Founded the first intercollegiate organization for all of the Japanese international students in San Francisco Bay Area.
  • United Japanese student communities that were confined to a language school, community college, or university.
  • Established a centralized platform of communication to ignite inter-school communication and connection.
  • Managed three teams and undertook organizational development and community outreach.
  • Expanded the organization to 400 members in 8 months, covering over 10 schools in Northern California.

Harvard Project for Asian and International Relations
Delegate of Entrepreneurship

Cambridge, MA
Feb 2015

  • Participated in seminars and case studies on entrepreneurship with students and professors from top universities.
  • Formed a team with other delegates from Japan, China, and Indonesia, and competed in a business pitch competition.
  • Led and moderated, from ideation and brainstorming sessions to final pitch.
  • Tied in first place.

Education

Santa Clara University
B.S., Management Information Systems
GPA 3.0

Santa Clara, CA
Sep 2016 – Present

General Assembly
Certificate, UX Design

San Francisco, CA
Sep 2017

Foothill College
Dual A.S. in Business Administration & Economics
GPA 3.6
Cum Laude, Honors Scholar, Dean’s List

Los Altos Hills, CA
Jan 2014 – May 2016

St.Mary’s International School

GPA: 1.64 (Withdrawn)

Tokyo, Japan
Sep 2009 – June 2012

Online Education

Dec 2017 – Apr 2018

  • BUSADM466.1x Marketing Measurement Strategy
  • BUSADM466.2x Price and Promotion Analytics
  • BUSADM466.3x Competitive Analysis and Market Segmentation
  • BUSADM466.4x Products, Distribution and Sales

Dec 2017 – Mar 2018

  • Dev262x Logic and Computational Thinking
  • Dev236x Introduction to Python: Absolute Beginner
  • Dev274x Introduction to Python: Fundamentals
  • Dev330x Introduction to Python: Creating Scalable, Robust, Interactive Code

Courses

Skills

Language

  • English (Native)
  • Japanese (Native)
  • Mandarin (HSK Level 5)

Technical

  • Data Science
    • Python
    • SQL
    • Pandas
    • NumPy
    • Matplotlib / Seaborn / Plotly
    • Quandl
    • Nltk
    • sklearn
  • Misc
    • Shell
    • C
    • R
    • HTML/CSS
    • JavaScript

Creative / Marketing

  • Adobe Photoshop
  • Adobe Lightroom
  • Photography
  • Google Analytics Certification
  • Google AdWords Certification
  • Rapid Prototyping
  • Sketch / InVision
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